( CNN) If you haven’t heard of BTS hitherto, it’s is now time to succumb to the inevitable: The Korean boy band is taking over the world.
This is One Direction big. This is Beatlemania big. And while K-pop music isn’t precisely a new wizard outside of Korea, BTS and similar radicals are fostering dedicated followings across the globe, promoting K-pop from a niche importation to a full-blown international movement.
Pre-orders for “Map of the Soul: Persona, ” have outshone 3 million emulates, Big Hit, their control fellowship, told CNN.
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